At the core of our business, we promote traceability and regeneration. We are a social business – we want to leave the earth in a better place than it was before.
If brands were more responsible with the fabrics they choose and actively improve their supply chain by adhering to circularity standards (i.e. using techniques that put materials back into the cycle of production), it would make a real difference.
Sustainability can only mean regeneration. We want to encourage brands to start showing their supply chain and putting sustainable and ethical practices in progress. We also believe in giving back to the communities; this is why we are involved with social businesses – giving an equal and fair wage to our workers.
There is no 'easy' way per se to change, but it starts with having the right mindset.
A lot of brands don't tell us these stories because they hide environmental degradation and human exploitation. But they can also be stories of ecological regeneration and human empowerment, and when we buy clothes, we become part of their supply chain and story. We hope that by opening up our supply chain to all, our customers will start wondering what's behind the price tags of the other clothes in their wardrobe and demanding change from brands.
Our advice to anybody who wants to start a fashion brand and create a positive impact - research! Research everything from the effects of the industry and what others are doing.
Be honest about your practices. You have the privilege to start from scratch and to create a 'responsible, conscious business'. Research is the key - collaborate with other likeminded business. We firmly believe in the power of joining forces. Don't settle for less and be the change. Use fabrics and components that are helping nature, not damaging.
Make sure you have a plan for the after-life of your products.
Be transparent about your supply chain. Make it your responsibility to check that your workers are in a safe environment and paid fairly.
And most importantly, enjoy the process, be passionate, believe in the purpose and don't give up.