Data we collect
When you visit the Site, we automatically collect certain information about your device, including:
Information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
When you make a purchase, attempt to make a purchase, or create an account on the Site, we collect the information you give us including:
your name, billing address, shipping address,
payment information (including credit card numbers),
email address, and phone number.
How we collect your data
We collect Device Information using the following technologies:
- Log files: these track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider (ISP), referring/exit pages, and date/time stamps.
- Web beacons, tags and pixels: electronic files used to record information about how you browse the Site.
We collect Order Information when you make, or attempt to make, a purchase at the checkout, or create an account.
How we use your data
to help us screen for potential risk and fraud (in particular, your IP address)
to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and displaying recently viewed products and recommendations).
To create advertising and re-targeting campaigns using 3rd parties including Facebook and Google.
To assess the success of our marketing and advertising campaigns.
We use the Order Information that we collect in the following ways:
to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Communicate with you;
Screen our orders for potential risk or fraud; and
Provide you with information or advertising relating to our products or services (only if you opt-in to marketing communications).
Storing your data
When you place an order through the Site, we will store your Order Information for our records unless and until you ask us to delete this information.
Who we share your data with and why
We share your Personal Information with third parties who help us run our website, provide analytics, reporting and advertising
For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: www.shopify.com/legal/privacy and here: www.shopify.com/legal/dpa
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: www.google.com/intl/en/policies/privacy.
You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising by following these links (you will still be shown ads, but they will be less relevant to you):
FACEBOOK - www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some advertising services by visiting the Digital Advertising Alliance’s opt-out portal at: optout.aboutads.info/
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
Your choices and rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail using the details provided below:
Deacon Cottage, Florentia Clothing Village, Vale Road, London, N4 1TD, United Kingdom