A guide to

Shopping

Small

this year

1. Discover

Look up local boutiques to see if they have online stores.

Discover designer/makers by checking the IG profiles of markets & craft fairs. Sadly many won’t be running this year but will still be supporting indie brands on their feeds.

2. List

Save posts from your favourite small brands into an Instagram or Pinterest collection.

This way you will create a visual list of products that you like and won’t forget.

Saving posts also helps boost reach for small businesses on those platforms!

3. Subscribe & Share

Subscribe to the mailing lists of small brands so you are the first to find out about product launches, offers or important news e.g. last order dates.

Share your discoveries on social media, spread the word about small businesses you love & encourage others to do the same.

Liking and commenting on posts will also help them reach a larger audience.

4. Shop Early (start now!)

Many small brands make-to-order or have longer lead times than large brands, so keep an eye out for last ordering dates.

Whether shopping locally or internationally, CV19 has disrupted postal services around the world so expect delays.

Buying early could help ease the pressure of busy December sales on a small business.

5. Choose Better

If something is cheap, ask yourself why - what is the true cost of that item?

Don’t buy novelty gifts. They will be thrown away or buried at the back of a cupboard.

Still not sure? Try elevated essentials - high quality, daily items that bring joy but will be well used.

6. Avoid Temptation

Big brands will be employing every tactic under the sun to make you shop with them.

Avoid temptation by unsubscribing from their emails. Small brands don’t have marketing departments or the means to discount in the same way.

Remember, when you shop with a small business you have a positive impact on someone’s livelihood and dreams.

7. If All Else Fails

You missed the last order date or just couldn’t choose...

Buy a gift card & let them decide!

8. Enjoy!

Shopping independent is super rewarding.

You are buying something that tells a story.

It will make you, the recipient AND the owner of the shop feel good - not just now, but every time it is used.

A guide to

Shopping

Small

this year

1. Discover

Look up local boutiques to see if they have online stores.

Discover designer/makers by checking the IG profiles of markets & craft fairs. Sadly many won’t be running this year but will still be supporting indie brands on their feeds.

2. List

Save posts from your favourite small brands into an Instagram or Pinterest collection.

This way you will create a visual list of products that you like and won’t forget.

Saving posts also helps boost reach for small businesses on those platforms!

3. Subscribe & Share

Subscribe to the mailing lists of small brands so you are the first to find out about product launches, offers or important news e.g. last order dates.

Share your discoveries on social media, spread the word about small businesses you love & encourage others to do the same.

Liking and commenting on posts will also help them reach a larger audience.

4. Shop Early (start now!)

Many small brands make-to-order or have longer lead times than large brands, so keep an eye out for last ordering dates.

Whether shopping locally or internationally, CV19 has disrupted postal services around the world so expect delays.

Buying early could help ease the pressure of busy December sales on a small business.

5. Choose Better

If something is cheap, ask yourself why - what is the true cost of that item?

Don’t buy novelty gifts. They will be thrown away or buried at the back of a cupboard.

Still not sure? Try elevated essentials - high quality, daily items that bring joy but will be well used.

6. Avoid Temptation

Big brands will be employing every tactic under the sun to make you shop with them.

Avoid temptation by unsubscribing from their emails. Small brands don’t have marketing departments or the means to discount in the same way.

Remember, when you shop with a small business you have a positive impact on someone’s livelihood and dreams.

7. If All Else Fails

You missed the last order date or just couldn’t choose...

Buy a gift card & let them decide!

8. Enjoy!

Shopping independent is super rewarding.

You are buying something that tells a story.

It will make you, the recipient AND the owner of the shop feel good - not just now, but every time it is used.

A guide to

Shopping

Small

this year

1. Discover

Look up local boutiques to see if they have online stores.

Discover designer/makers by checking the IG profiles of markets & craft fairs. Sadly many won’t be running this year but will still be supporting indie brands on their feeds.

2. List

Save posts from your favourite small brands into an Instagram or Pinterest collection.

This way you will create a visual list of products that you like and won’t forget.

Saving posts also helps boost reach for small businesses on those platforms!

3. Subscribe & Share

Subscribe to the mailing lists of small brands so you are the first to find out about product launches, offers or important news e.g. last order dates.

Share your discoveries on social media, spread the word about small businesses you love & encourage others to do the same.

Liking and commenting on posts will also help them reach a larger audience.

4. Shop Early (start now!)

Many small brands make-to-order or have longer lead times than large brands, so keep an eye out for last ordering dates.

Whether shopping locally or internationally, CV19 has disrupted postal services around the world so expect delays.

Buying early could help ease the pressure of busy December sales on a small business.

5. Choose Better

If something is cheap, ask yourself why - what is the true cost of that item?

Don’t buy novelty gifts. They will be thrown away or buried at the back of a cupboard.

Still not sure? Try elevated essentials - high quality, daily items that bring joy but will be well used.

6. Avoid Temptation

Big brands will be employing every tactic under the sun to make you shop with them.

Avoid temptation by unsubscribing from their emails. Small brands don’t have marketing departments or the means to discount in the same way.

Remember, when you shop with a small business you have a positive impact on someone’s livelihood and dreams.

7. If All Else Fails

You missed the last order date or just couldn’t choose...

Buy a gift card & let them decide!

8. Enjoy!

Shopping independent is super rewarding.

You are buying something that tells a story.

It will make you, the recipient AND the owner of the shop feel good - not just now, but every time it is used.