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Our 2021 Round-up: Highlights from the Year

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2021 is coming to an end, and we've done so many things that we're proud of that have helped better both our business and our community! From donating to causes we care about, to turning our waste materials into beautiful jewellery, we have a lot highlights!

Scroll down to see our top 5...


1. Celebrating Pride with Mermaids

In June we launched our Rainbow Hearts Collection in celebration of LGBTQ+ Pride. Not only did six of the bestselling pieces make it into our permanent collection due to popular demand, we're also able to donate 20% from each piece Mermaids.  

Find out more about the work Mermaids do for LGBTQ+ children and youth here.

2. Collaborating with Liv & Dom

In July, our long-planned collaborative collection with sister artists Liv & Dom launched! The pieces, featuring their signature illustrative designs, have become some of our 2021 bestsellers!

We spoke to the sister-duo about their design process, read it here.

3. Our Alternative Black Friday

For the second year in a row we opted out of a Black Friday sale, instead, choosing donate 20% of our net sales to charity over the 4 day weekend. We were able to split a total of £3,800 between Black Minds Matter, Rainbow Minds, NLAH and Sistah Space.

Discover more about each of the charities here.

4. Reusing materials & reducing waste

We’re always aiming to create less waste throug innovative design and making processes and this year, we were able to utilise off cuts we’d saved to create out limited edition Waste Not Hearts as well as the new innovative shell terrazzo jesmonite seen in our newest collection.

Find out more about the materials we use over on our Sustainability page.

5. Improving team happiness and social & environmental impact

We introduced a Happiness & Culture team to help motivate and celebrate our staff through socials and wellness treats, as well as a Sustainability team to help to reduce our impact on the environment and continue supporting social causes. And they have lots in store for 2022 so stay tuned!