Introducing LGBTQ+ Charity, Mermaids

Our latest collection was designed to celebrate Pride Month and continue our support of the LGBTQ+ community.

We're donating 50% of the net sales from each piece of our Rainbow Hearts collection to Mermaids, who do incredible work supporting transgender, non-binary and gender-diverse children, young people, and their families.

Here's a little more about who Mermaids are and the work they do for LGBTQ+ youth and their families.

Who they are -

Mermaids has been supporting transgender, non binary and gender diverse children, young people and their families since 1995. They provide many essential services that can be accessed online and in person, as well as striving to educate and inform the wider society on gender identity.

What they do -
  • A helpline where people can access support from trained members of staff, including a web chat and a text service.
  • Events such as Residential Weekends for families with gender diverse children, providing a friendly, supportive environment amongst peers and professionals
  • Training sessions for professionals and workplaces to create more LGBTQIA+ inclusive practices so they can confidently support the community
  • Providing safe spaces for trans young people and their families to get together, make friends, and benefit from peer-to-peer support. These include support groups across the country, a youth forum for those aged up to 19, and a web chat for 18-25 year olds
  • A Legal and Policy team who create resources to help trans young people and their family members advocate for their rights. They also actively work to expose discrimination and breaches of rights, as well as influence the government to strengthen laws and advance the rights of young trans people.
Links for more information:

Check out their website here -

Follow them on Instagram here - @mermaidsgender

And here's a link to donate directly -